"Verified by Visa"

I cannot stand it. Being responsible for security of several Microsoft products and now working for Google, not the last authority in Internet security, I cannot stand "Verified by Visa" stunt they pull on their customers...

Basically, instead of building another fence, they create another hole. I don't have time to talk in details, let's just quote Internet... Here is what you get by searching for it on Google (quoted verbatim):

• I can't freaking stand that Verified By Visa crap, and skip it every time I buy...
• God, I hate this Verified by Visa crap. I run into it about once a year myself when shopping...more hassle for the consumer (me), ...
• Phishing scams posing as Verified by Visa sites have sprung up ..... the idea of the fraud just annoys the crap out of me and I'm game to ...
• Verified by Visa: British banks phish their own customers - Boing ...
• Last year, we were made to implement Verified by Visa and ... If we net out lower because of this crap, we will be seeking compensation. ...
• Seems like this new "Verified by Visa" is part of a more secure way to shop, in fact its so ****ing secure i cant buy jack shit!
• Cambridge researchers knock Verified by Visa | Security Threats ...
• "The technical design of Verified by Visa trains people in appallingly ... its intrusive, abrupt, and scares customers away its just crap. ...
• RE: WTF is this Verified by Visa crap on Newegg?
• Verified by VISA is the biggest WTF I've ever seen. ... They call this bull---err, crap online security? Please. ...
• Trevor Stone's Journal - Dear Visa (A Letter From the Land of ...
• Allison just went through this verified by visa crap this morning with the end result being a popup that did not work and closing the laptop ...
• Verified by Visa: bad for security, worse for business | Richard's ...
• Have you got a story of Verified-by-Visa-induced woe to add to the .... for the crap, annoying, godamn useless verified by visa system to ...